Hawthorne offers support for luxury lifestyles
By Kastle Waserman
HOW MANY TIMES have you had a task you simply couldn’t get to? That’s where Hawthorn Ltd’s luxury lifestyle management comes in—founded by Bradley Joseph, who draws on his background in hospitality and his experience running Silver Spur Marketing. Hawthorn was born from seeing how many people lack the time or expertise to handle certain projects, and we spoke with Joseph to learn more about how his services simplify busy lives.
Q: WHAT EXACTY DOES HAWTHORN OFFER?
A: We assist with moves, downsizing, and home staging, as well as packing, decluttering, and organizing. Our services are project-based and can include ongoing property management. I do some of the work. I form relationships with good vendors. I have a team I trust and train. I create the vision and coordinate logistics.
Q: WHO IS YOUR TYPICAL CLIENTELE?
A: It tends to be high-net-worth people who have second homes and travel a lot, but we can also get scrappy and do things like clean out somebody’s college dorm.
Q: WHAT ARE SOME NOTABLE PROJECTS YOU’VE DONE?
A: I re-landscaped a yard for a client whose home fell into disarray while he was dealing with his dad in long-term care. I check on people’s property when they’re not there. We help older clients get their homes “funeral ready” and distribute or clean out their possessions, so their kids aren’t burdened after they pass. A fun project was a client who bought a home in Scottsdale. We helped her completely outfit it from furniture to linens.
Q: SOUNDS LIKE YOU HAVE AN EYE FOR INTERIOR DESIGN.
A: I know the stores to go to. I can walk in and spot a piece of furniture that will work. I’m good with scale. I can tell what’s high-end, what’s junk, and what’s a really good dupe for something high-end at a lower price point.
Q: WHAT’S YOUR BACKGROUND THAT LED UP TO THIS?
A: I worked in catering for 10 years. There’s a lot of institutional knowledge. If somebody needs a special occasion event, that stuff is so innate. I can put together a cocktail party with my eyes closed. And I’m a natural organizer. It’s in my DNA. I hate clutter.
Q: WHAT CHALLENGES DO YOU ENCOUNTER MOST OFTEN?
A: Often, it’s time. If someone is moving, there’s a deadline because the movers are coming. But 99 percent of the time, people are just so appreciative to have the help.
HAWTHORN LTD
hawthorn-ltd.com
